Snap Inc., Snapchat's parent company, is preparing for it's March IPO. Get ready for the big announcement by brushing up on the latest Snachat trends with some of our recently released research. We have ad spending metrics, marketer and publisher trends, consumer behavior stats, and much more

eMarketer

Must-see research and data on Snapchat

With Snap Inc.'s recent IPO announcement, it's more important than ever to stay current on the latest Snapchat trends. Below we've rounded up some key eMarketer research and analysis to help you stay up-to-date.


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1. Article: Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year
2. Article: US Snapchat Users in 7 Key Charts
3. Article: Snapchat Revs Up Social Commerce Efforts with New Ad Features
4.    Report (For PRO Customers only): Snapchat Advertising: A Roadmap for US Brand Marketers and Digital Agency Executives
5.    Report (For PRO Customers only): A Snapshot of Snapchat Usage Among US Millennials
6.    Report (For PRO Customers only): Snapchat's Stance on Video Viewability May Benefit Advertisers

Article

Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year

After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Read More »

Article

US Snapchat Users in 7 Key Charts

Snapchat continues to build a strong following and it’s quickly pulling ahead of it's rivals in the US. Read More »

Article

Snapchat Revs Up Social Commerce Efforts with New Ad Features

Snap Inc. is testing two new ad units, one of which can help advertisers—particularly retailers—deep link within ads, and another that simplifies auto-fill functionality for users. Read More »

Report

Snapchat Advertising: A Roadmap for US Brand Marketers and Digital Agency Executives

In its first five years, Snapchat has attracted millions of users and several big brand advertisers, but also criticism of its initial ad offerings, which only debuted last year. The company’s actions over the past several months have largely changed those opinions, and ad dollars are starting to rush in. Read More »

Report

A Snapshot of Snapchat Usage Among US Millennials

Over the last five years, Snapchat has become one of the major social networks for young, mobile-first audiences, as well as a top destination for brands that want to connect with this audience directly. Read More »

Report

Snapchat's Stance on Video Viewability May Benefit Advertisers

Snapchat aspires to change how the industry measures video viewability on mobile devices, which may give marketers a more granular set of metrics to measure the effectiveness of their mobile campaigns. Read More »
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