Stay in the Loop with Marketing: Feb Edition

A seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by Q3 of 2024. Chrome, making up 77% of market share, is following in the footsteps of Apple’s Safari and Firefox. This move marks the official end of third-party cookies across major browsers, prompting a fundamental reevaluation of digital marketing strategies for all advertisers. Reply to this email and we will send you this complimentary PDF on what to expect and how to prepare for this shift.

"As the digital landscape evolves, the cornerstone of successful advertising lies in ethical and strategic data practices In the year ahead, making major strategic changes to move away from third-party providers isn't just a choice – it's a necessity. At BridgeTower Media we recognize the pivotal role of first-party data in shaping the future of marketing. Partnering with us means ensuring compliance, accuracy, and reliability in marketing. Marketers who prioritize working with partners with access to first-party data will will enhance their brand visibility and their market share.”

- Kurt Hawks, Chief Digital & Revenue Officer, BridgeTower Media

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