| | Stats roundup: the impact of Covid-19 on marketing & advertising
This week, we look at stats on UK job vacancies in the wake of Covid-19, app downloads a year on from the pandemic, and which social media sites are the most visited by US adults, plus much more. |
Digital Transformation Monthly – April 2021
As many businesses prepare themselves for the easing of Covid-19 restrictions, April's Digital Transformation Monthly examines: How retailers such as Kingfisher, M&S, Next and H&M have been faring during the first quarter of the financial year; How Amazon and Walgreens are capitalising on the telehealth and home-based care boom to expand their healthcare offerings; Innovations in contactless collections as Pizza Hut launches digital pick-up windows across the United States; How various banks are reimagining their retail and office footprints in the face of shifting behaviours post-pandemic; and many more stories from across retail, travel, finance, and healthcare. |
Four brand extension strategy examples
A brand extension is a strategy to launch a product in a tangential market or category, sometimes closely related to the core product, and other times unrelated. Here's a look at some brands embracing extensions strategies, and a bit of analysis on whether they work. |
A day in the life of… Lars Lehne, Group CEO of Incubeta
In today's 'Day in the Life', Lars Lehne, Group CEO of digital marketing performance group Incubeta, gives us some insight into what it's been like to take on this new role during the pandemic, and passes on some learnings from his previous role at Google. |
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| Econsultancy Live: ‘What’s next for CX?’ – 27-28 April
Join 600 senior digital & marketing professionals for 12+ hours of unmissable CX content across 2 days. Not to mention the 40+ expert speakers from brands such as; Alibaba, easyHotel, Tony’s Chocolonely, Zurich Insurance and more, ready to share their knowledge. Get your pass now! |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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