Consumers are receiving email on a level unseen since GDPR as brands and businesses race to reassure them over the unfolding situation with coronavirus and pre-empt any concerns that they might have.
The environment around marketing is changing rapidly. In order to stay agile, and respond effectively to evolving competitive, technological and customer contexts, marketing teams must have the right resources and structures in place.
Everybody reading this has probably used a conference phone, but what’s it like to market them? Luckily for you, today’s ‘day in the life’ features the CMO of Poly, Amy Barzdukas.
Career and Salary Survey Report 2020 The Econsultancy Career and Salary Survey Report in association with Marketing Week is the industry’s most in-depth census of marketing careers and salaries in the UK.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
