ChatGPT Templates and Prompts for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
Is it time to reconsider generational marketing? The differences between individuals that fall into boomer, millennial and other demographic groups is so vast that marketing to these cohorts "is a hangover from a time when age was a reliable predictor of life stage and lifestyle," writes Matthew Keegan. Tim Lindley, who leads VaynerMedia's Asia-Pacific region, says brands should expand their focus beyond demographics to "dig deeper, add layers, add nuance and build out sophisticated cohorts grounded in genuine behavior, interest and community." Full Story: Campaign Asia (free registration) (11/3)
Unlock Your Peace of Mind Prioritize your personal safety in real estate through SABRE's Personal Safety Academy. Get hands-on experience with self-defense and pepper spray techniques and learn how to master safety in 10 seconds, verbal escape techniques, and more.
As the US residential real estate market remains tight and expensive, more Americans are turning to prefabricated homes, with shipments rising for five consecutive months through August. High mortgage rates and property prices have pushed traditional homeownership out of reach for many, leading to increased manufactured home shipments and a growing interest in prefabricated options. Full Story: Reuters (11/7)
White concrete California home designed as "modern ruin" Architecture firm Masastudio and interior designer Kelly Wearstler collaborated on a white concrete home in California designed as a "modern ruin." Concrete volumes of varied shapes and sizes comprise both the exterior and interior, which feature "meticulously detailed" board-formed concrete as part of a primary material palette. Full Story: Dezeen (11/3)
Technology & Innovations
AI-enabled workers can add efficiencies to an organization Aaron Skonnard, co-founder and CEO of Pluralsight, sees AI skills as a must for all workers, not just the tech team, and urges organizations to offer upskilling to ensure overall success. "Having the chops to leverage [generative AI] to create efficiencies within your workflow is going to become a critical skill set for the modern worker," Skonnard writes. Full Story: Forbes (tiered subscription model) (11/6)
Mobile-home residents fight for survive against redevelopment Residents of Imperial Avalon Mobile Estates in Carson, Calif., are facing eviction due to the property's planned redevelopment into a mixed-use community, pushing out people on fixed incomes who are unable to afford alternative housing. A judge has granted a temporary reprieve, issuing a restraining order that prevents the park's closure for another month. Full Story: KABC-TV (Los Angeles) (11/1)
Federal Reserve leader Jerome Powell's comments when the Fed voted not to raise interest rates last week indicated a likely end to increases until 2024, experts say. KPMG Chief Economist Diane Swonk explained that "Powell would have pointed much more to the risk that consumer spending would undo the progress we've seen on inflation" if further hikes were on the table. Full Story: The Wall Street Journal (11/1)
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