Running for 16 years, the 2023/24 State of the Sector survey drew in 2,300 responses from comms and HR professionals from around the globe.
Data from this year’s report indicates it’s time to redefine the role of the communicator – yet it can be hard to know where to start and what to prioritize. That’s why we’ve done the preliminary work for you, leveraging the analysis and insight in this year’s report to provide an actionable list for the year ahead.
Here are our first three takeaways for your 2024 action list:
Get clear on your function’s purpose and success metrics
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