Also: Airbnb’s newest promotion will let you can-can with the best of ‘em at Moulin Rouge.

TODAY’S HEADLINES – 05.17.2022  
 
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A DAY IN THE LIFE

Focus on serving clients, says Bospar’s Curtis Sparrer

The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm.


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THE CONSULTANT IS IN

How a lack of crisis planning creates more issues

Recent headlines underscore the need to prep for the inevitable.



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THE FRIDAY REPORTER

How to work with journos who start their own content platforms

This special extra episode of the Friday Reporter talks to James Barrett, the creative force behind the Jimmy Rox newsletter.


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REMOTE CULTURE

Trends and insights to help you build a hybrid workplace for everyone

Gain knowledge based on a survey of more than 800 employees and IT managers.


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INTERNAL COMMUNICATIONS

How valuable are your internal comms tools?

This new 10-question survey seeks to learn which tools and channels comms pros find most useful.


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PR INDUSTRY

Abraham Lincoln’s humor, empathy offer comms lessons for divisive times

CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.


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MARKETING

How Grubhub is engaging the gaming community

With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you?


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CAREER LADDER

How to practice for behavioral interview questions

Scenarios intended to test your problem-solving skills are to be expected in the job search process.


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WINNING CAMPAIGNS

Aflac positions itself as a thought leader for open enrollment during pandemic

Aflac used data from its annual Workforces Report to draw coverage and help consumers make smart benefits decisions. It’s won the ‘Campaigns: Brand Messaging or Positioning campaign’ category of Ragan’s 2021 Media Relations Awards.


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MARKETING

These SEO trends can help your content rank higher in search

Read on for SEO trends from Semrush’s “State of Search 2022” study.


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THE FRIDAY REPORTER

Are pitches like dating? Freelancer Leigh Giangreco weighs in

Today's episode is with freelance reporter, Buffalo native and Chicago resident Leigh Giangreco.  Her love of journalism started in high school and has led her to a successful career in the news-making space.


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