Starbucks' return-to-work messaging; Crisis lessons from Gov. Cuomo; Social media video tips; and more

DAILY SCOOP

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.

CRISIS COMMUNICATIONS

Crisis communication takeaways from Andrew Cuomo

New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Mine these lessons for your own public speaking forays.

VISUAL & VIDEO COMMUNICATIONS

4 tips to elevate videos for social media marketing

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more.

PR DAILY AWARDS

Don’t miss next Friday’s Media Relations Awards entry deadline

Showcase your communications campaigns, events, strategies and pitches! The entry deadline is next Friday, May 8.

BRANDING

Why brand managers must embrace nostalgia during this crisis

When you can’t make new content, it’s time to revisit the creations of yesteryear. Here are some ways to make what was old new again.

COVID-19

How Oscar Mayer is fostering community during COVID-19

The company has created a campaign to encourage “front yard cookouts,” tying in social media to bring people together amid social distancing and isolation—and to feed families in need.

DAILY SCOOP

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

Also: Apple Maps shows COVID-19 testing sites, AMC Theaters bans Universal films, Google entertains with past Doodles, and more.

COVID-19

The KISS formula for COVID-19 videos: Keep it simple and safe

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach.

COVID-19

How to communicate with purposeful precision during COVID-19

Employees are eager for clear and consistent information regarding the pandemic’s effect on the business. Follow this guidance to keep your team uplifted, informed and engaged.

INFOGRAPHICS

Infographic: 9 content marketing metrics that matter

Are your messages leaving an impact or do they fall short? Here are the indicators that your efforts are achieving the desired result.

PR DAILY AWARDS

Late deadline Thursday: Nonprofit PR Awards

Share your influential nonprofit communications work by this Thursday, April 30, at 11:59 p.m. Central time. Don’t miss your chance to earn recognition.

RESEARCH SNAPSHOT

Topics that trend on social media during the COVID-19 crisis

Social listening reveals the discussions that are dirivng conversations on social media platforms. Remote work and isolation top the list.

COVID-19

5 ways PR pros can assist during the pandemic

Put your expertise to work for local nonprofits in your community and help your organization to serve your many audiences with compassion.

DAILY SCOOP

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.