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Starbucks Odyssey: What the short-lived NFT beta tells us about loyalty schemes

On 15th March, Starbucks announced that it would be shuttering Starbucks Odyssey, its NFT-centric loyalty programme. What does the closure tell us about rewards, and is this indicative of the declining star of web3?
 
A checklist for creating more inclusive customer experiences

Eight key steps to creating inclusive experiences, taken from Econsultancy’s Neurodiversity and Digital Inclusion Best Practice Guide.
 
Econsultancy adds new 8-week blended learning programme for all subscribers: Starts April 23rd

The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise.
Latest
 
New blended learning course for Econsultancy members.
Raise your floor in digital marketing with Econsultancy’s Fast Track to Digital Marketing. With 15 hours of live and on-demand sessions, you'll be empowered to drive measurable results and tangible ROI.
SIGN UP NOW
Upcoming Events
The Marketing Capability Leaders Forum, May 16th

Waterloo, London, 9am GMT

At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.

Please note, the forum is invite-only, so registrations are subject to approval.
View all events
ritson mini mba april 9th


Elevate your marketing expertise with the Mini MBA in Marketing.
Designed for professionals seeking to expand their knowledge and advance their careers in the dynamic world of marketing, the Mini MBA covers essential topics like market orientation, all the way through to tactics and distribution. Led by award-winning columnist and professor Mark Ritson, our intensive programme provides you with the practical tools and strategic insights needed to thrive in the market-verse.
Book your place now
Featured Reports
Effective Leadership in the Digital Age

This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
 
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
 
View all research
To learn about sponsorship opportunities at Econsultancy, please get in touch with one of our sales representatives today.
 
   
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