|
| |
|
|
Star Wars: The Last Jedi Finally Has a Trailer, and It’s Packed With Enticingly Subtle Hints You'll want to watch with headphones on By David Griner The wait for a first look at Star Wars Episode VIII is finally over, but now that we've been tantalized by a trailer, the true waiting is just beginning. At the Star Wars Celebration event today in Orlando, Disney unveiled the first trailer for Star Wars: The Last Jedi, scheduled for release Dec. 15 of...
Read more » |
|
| |
|
| |
|
| |
|
Mattel Is Working With Young Influencers and Their Families to Inspire Kids to Be Superheroes Partnerships with YouTube stars help promote empowerment By Sami Main When Mattel asked influencers to do some good in the world to help celebrate its first annual DC Kids Super Hero Month, the McKnights and other social influencer-filled families leapt into action. Brooklyn and Bailey, twin teenaged sisters who have 4 million subscribers on their YouTube channel, helped create content to support the campaign, as...
Read more » |
|
IBM and The Weather Company’s Cognitive Council Aims to Shape the Future of AI in Advertising Leo Burnett, Chase Bank and GlaxoSmithKline are taking part By Marty Swant Nearly two dozen agency and brand execs have joined a newly created group to discuss how artificial intelligence will change marketing. Last month, The Weather Company hosted the first meeting of the Cognitive Media Council, which aims to better understand how AI can apply to marketing strategy. The goal: to identify how cognitive computing can...
Read more » |
|
Here’s How YouTube TV Is Doing One Week in Among Cord Cutters Apptopia data shows Android users are quickly adopting it By Christopher Heine YouTube TV has been widely available for seven days now, and 147,300 smartphone and tablet users have downloaded it so far, according to mobile-data company Apptopia. Seventy-three percent of those consumers have downloaded the app via Google Play. Adweek reached out to Google, YouTube's parent company, for comment on the numbers, but the digital giant...
Read more » |
|
| |
|
How Long Will National Brands Stay Away From The O’Reilly Factor? Fox News says the host is taking a preplanned vacation By A.J. Katz Fox News has seen national advertisers flee The O'Reilly Factor since its April 3 broadcast, two days after the The New York Times published a story about O'Reilly and the network paying settlements to five women who had accused the host of sexual harassment. In fact, according to a study by Kantar Media, the amount...
Read more » |
|
These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News Tucker Carlson, Maggie Haberman and more By Adweek Staff At a time when the media are derided as failing and fake, these correspondents are on the top of their game--breaking news and keeping it real as they grapple with a White House that's been on a high-speed cycle with no end in sight. -Lisa Granatstein
Read more » |
|
Can CNN’s Van Jones Bridge America’s Rancorous Divide and Spark a Productive Political Conversation? The Messy Truth host on how the media is faring in tumultuous times By A.J. Katz Van Jones surprised his CNN colleagues the evening of Feb. 28 when he effusively praised a portion of President Donald Trump's address to a joint session of Congress: "He became president of the United States in that moment, period," the left-leaning political commentator proclaimed. "That was one of the most extraordinary moments you have ever...
Read more » |
|
