'Star Wars' at Dealerships; AR in Service Bays; Volvo's Offbeat Intro

Porsche Applies Augmented Reality to Tech Services

Tech Live Look allows the technical-support team to take screenshots or send technical bulletins and instructions onto the projection surface of smart glasses while a service technician works on the vehicle.

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Volvo Intros Unique Subscription Service in Offbeat Way

For a flat monthly fee, consumers can get a Volvo XC40 for two years and coverage for insurance, maintenance, potential repairs and wear and tear. A concierge service is thrown in.

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Lincoln Rolls Out More Dealership CX Programs

Lincoln President Kumar Galhotra goes down the list of services aimed at wowing consumers.

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Webinar: Power of Personalization

Katie Wilkins of Dealer.com deep dives into this hot topic to help dealers offer more relevant experiences for car shoppers. The WardsAuto event is Wednesday at 2 p.m. ET/11 a.m. PT. To register, click here.

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Technology Sure Helps, But Dealers Sell the Cars

In a WardsAuto Q&A, a thoughtful, forward-thinking Mike Burgiss talks about where the auto-retail industry is and isn’t headed.

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Was 2017 a Good Year for Auto Dealers?

The real winners, according to the National Automobile Dealers Assn., are dealership employees and the communities around dealerships.

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Video: Industry News

Among today's stories: passenger-car sales plummet.

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