Staircases that step up a home's style The staircase can be a focal point in a home but is often the last item on the priority list when it comes to remodeling. However, sprucing up the staircase can set the tone for the rest of the home's design. Full Story: REALTOR® Magazine (10/23)
Generate Leads with Curated Pre-Foreclosure Lists Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable. Want to learn more? Download Now »
Guest appearances on podcasts yield marketing results similar to starting your own show but require far less work, business owners and podcast experts say. Maximize interviews by repurposing content in other marketing, finding targeted audiences and telling stories rather than selling, say experts, who recommend three or four interviews a month for three to six months. Full Story: Insider (10/25)
If you find yourself saying "Sorry" during the course of a normal conversation with colleagues or superiors, or for not fitting in with "the traditional mold" or for perceived flaws, it's time to say "thank you" instead, writes Lisa Sun, founder of Gravitas. "For instance, 'Thank you for having this salary conversation with me'; 'Thank you for considering my application'; and 'Thank you for engaging with me' can draw your conversational partner in without diminishing your power," Sun writes. Full Story: Fast Company (tiered subscription model) (10/26)
How social platforms are poised for change in 2024 Andrew Hutchinson highlights 34 shifts marketers can expect to see from Facebook, Instagram and Threads, LinkedIn, Pinterest, Snapchat, TikTok and X (formerly Twitter), with most looking to new AI-powered tools and features. Other predictions include Threads will likely gain "legitimate challenger" status to X ; the launch of more AR-try on activations and 3D object creation on Pinterest; and direct messaging ad formats for Snapchat. Full Story: Social Media Today (10/26)
Good design equals value for home interiors Interior design choices can significantly increase a home's value, beyond just improving its aesthetics. Functional space planning, aesthetic enhancements and a focus on comfort are best practices, according to experts. Full Story: Intelligent Living (10/27)
Economist: Increase supply to address affordability First American Chief Economist Mark Fleming argues that boosting demand with financial incentives is the wrong approach to addressing housing affordability and instead the focus should be on zoning reform and increasing supply, emphasizing density. Full Story: MarketWatch (tiered subscription model) (10/27)
Legislation & Regulation
Yellen: GDP numbers point to soft landing New figures show that GDP grew at a 4.9% annual pace in the third quarter, which Treasury Secretary Janet Yellen cited as evidence of a soft landing for the economy. Yellen said she is "not expecting growth at that pace to continue, but we do have good, solid growth." Full Story: CNBC (10/26),Bloomberg (10/26)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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