How brands can tap into, leverage dark social Brands can harness the power of dark social—defined as social sharing and other digital communication that can't be measured via traditional analytics—by using trackable links, creating their own dark social channels such as invite-only Facebook groups and other ways, writes Clearbridge Branding Agency's Rebecca Kowalewicz. These tactics can be analyzed through surveys and direct feedback, and via social monitoring tools that "can provide insights into broader trends, customer sentiments and hot topics related to your brand or industry," Kowalewicz writes. Full Story: Forbes (tiered subscription model) (8/18)
How will AI impact your industry now – and in the future? AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. Register Now
Award-winning author Shalon Kerr offers an overview of Meta's new microblogging platform Threads, its capabilities, brand building, and limitations, such as a lack of advertising and an active user base. Kerr suggests room for first-mover advantage and PR opportunities to curate "genuine interactions and authentic brand-customer relationships." Full Story: PRSAY (8/17)
Fair & Equitable Housing
New York City has plans to spur residential development New York City Mayor Eric Adams outlined two separate plans to rezone certain manufacturing areas of Manhattan to encourage residential development and to allow for the conversion of office buildings into as many as 20,000 new housing units. The plans would need to be approved by the City Council, which is expected to vote on the proposals next year. Full Story: BNN Bloomberg (Canada) (8/17),The New York Times (8/17)
Legislation & Regulation
Commentary: Will rock-bottom interest rates ever return? The economy's continued resilience amid a series of interest-rate hikes has some economists questioning whether rates will ever be reduced to the lows seen before the pandemic, writes Nick Timiraos. One key consideration in future policy decisions will be determining what the so-called neutral rate of interest is now, Timiraos says. Full Story: The Wall Street Journal (8/20)
Fed to gather at Jackson Hole amid uncertain economic outlook Ahead of an annual meeting in Jackson Hole, Wyo., Federal Reserve Chair Jerome Powell and others at the central bank remain cautious on declaring victory over inflation, as fragile economies worldwide grapple with challenges posed by elevated interest rates and uncertain policy durations. The dominant question for markets remains how long central banks need to maintain tight policy in the face of surging government bond yields and potential economic downturns. Full Story: Bloomberg (8/20),Reuters (8/21)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
