| Trending: How Facebook Unfriends Ad Fraudsters Facebook is a giant in the ad game, with 2.3 billion active monthly users and $16.6 billion in quarterly advertising revenue. However, its omnipresence makes it a honeypot for fraudsters. In this month's Digital Fraud Tracker, PYMNTS talks with Rob Leathern, Facebookâs director of product management, on how the site deploys automated systems and thorough advertiser vetting to close the lid on fraudster attempts. |
| Take Two For Fitbitâs Versa 2 Fitbitâs Versa 2 now comes with Amazonâs Alexa as in its built-in assistant. Itâs a move that Fitbit hopes will create a more competitive product in the category now largely dominated by Apple. But is Fitbitâs take two with Amazon too late? |
| How Squareâs Orders API Became Central To Its Strategy Square launched its Orders API this month, in response to growing merchant demand for going omnichannel. Square Developer Platform Lead Carl Perry tells PYMNTS, that Orders API also marks the next phase of Squareâs evolving focus on creating end-to-end eCommerce management tools for sellers, beyond simple payments capabilities. These are the omni details. |
| Peloton’s IPO To Test Subscription Model’s Fitness Peloton is pedaling hard to market with its IPO — and it’s clearly the company’s subscription model that, proponents hope, will keep it growing. A look into the S-1 filing reveals an embrace of the razor/razor blade model that melds (pricey) exercise hardware with content (classes and music). The recurring revenues may be attractive, but risks and red ink abound. Here’s our dive. |
| | Pay Advances Playbook™ | | New Report: Why 84 Percent Of Paycheck-To-Paycheck Gig Workers Want Early Pay Working in the gig economy often goes hand-in-hand with financial uncertainty. However, a new payment option is emerging that enables workers to get paid before they complete gig jobs: pay advances. In the Pay Advances Playbook: Breaking The Paycheck-To-Paycheck Cycle, a collaboration with Mastercard, PYMNTS surveyed 2,200 gig workers to reveal why the more than 84 percent living paycheck-to-paycheck believe early pay can help them gain more control over their finances. |
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