| | | | Sprint Takes More of Its Advertising In-House With New Digital Agency The brand will continue to work with Droga5 and Horizon Media By Erik Oster It's become a familiar refrain in recent years: Sprint is increasing its in-house capabilities. The brand is launching an as-yet-unnamed in-house digital agency, following the creation of its own production studio, YellowFan Studios, last year in a move designed--at least in part--to cut production costs. According to a brand spokesperson, the move "does not impact... Read more » | | | | Adweek Webinar by Netbase | |
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