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Spring Fashion Report: How Storytelling Plays Into John Hardy’s New DTC Strategy

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April 19, 2021

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Spring Fashion Update

How Storytelling Plays Into John Hardy’s New DTC Strategy

Chief marketing officer Suzanne Hader explains why the brand is celebrating Earth Day with a film that highlights the sustainable properties of bamboo.

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Nolan talks about coping with COVID-19, what has made the brand successful, and whether it will ever go public (or upscale).

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