Spotify's CEO silent on Joe Rogan anti-vax comments; Making social media accessible; 'Going viral' is overrated; and more

DAILY SCOOP

Spotify CEO silent on Joe Rogan’s anti-vax comments, female leadership helps organizations embrace risk, and JP Morgan to send employees back to the office

Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.

PR INDUSTRY

Report: Digital content accessibility has big impact on brand reputation

A lack of inclusivity might be leaving large groups of consumers out of the conversation.

SOCIAL MEDIA

Why ‘going viral’ is overrated

Views are nice. Engagement is better. Establishing genuine, authentic and meaningful connections is best.

THE BUSINESS MIND

How business and finance skills make communicators unstoppable

Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles.

RAGAN AWARDS

Do you work with a top woman in wellness or HR—or are you one?

Ragan’s Top Women in Wellness and HR Awards will honor the female leaders in employee well-being and Human Resources. Nominate yourself—or your clients or colleagues—by Friday, May 14.

DAILY SCOOP

CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.

RAGAN NEWS

Ragan acquires Communications Week with premier event Nov. 15-19

The event and content brand solidifies Ragan’s position as the leader of news, ideas and professional development for the communications industry.

LEADERSHIP COMMUNICATIONS

Communications tech changes coming faster than ever

Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions.

MEDIA RELATIONS

For PR pros in a crowded news environment, focus on the ‘why’

Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.

MEASUREMENT

6 steps to a robust comms audit

Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.

A DAY IN THE LIFE

Franco’s Tina Kozak: ‘Celebrate your wins’

The chief executive officer for the Detroit-based agency argues that finding moments of triumph and celebration are essential during these difficult times.

PR DAILY AWARDS

Don’t miss this Friday’s late-entry deadline

This Friday, April 30, will be your last chance to enter PR Daily’s Nonprofit Communications Awards. Don’t miss out!

DAILY SCOOP

Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up

Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.

LEADING NOW

The value of the communications role: ‘We can either stoke a fire—or put it out’

Kaiser Permanente’s senior comms leader offers prescription for success.