DAILY SCOOP

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.

PR INDUSTRY

Can corporate communications stay in the spotlight post-COVID?

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?

EMPLOYEE ENGAGEMENT

The best (and worst) employee survey questions

Here’s how to elicit more substantive, honest answers regarding job satisfaction, personal goals and company culture.

BRANDING

How to maximize your company rebrand for 2021

Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.

PR DAILY AWARDS

PR Daily will showcase the best comms professionals of the year

Does your name—or one of your colleague’s or client’s—belong on our list of honorees? Enter our Communicators of the Year and Rising Star Awards by Dec. 4, 2020.

CRISIS COMMUNICATIONS

5 ways to fortify your crisis response for 2021

Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.

VISUAL & VIDEO COMMUNICATIONS

How important is YouTube for brand marketing in 2020?

Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.

A DAY IN THE LIFE

Schwartz Media Strategies’ president: ‘Look how far we’ve come’

The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.

Do you offer outstanding corporate wellbeing programs?

Ragan’s Workplace Wellness Awards will recognize the organizations and people that prioritize employees’ mental, physical and professional health. Enter by Dec. 4, 2020.

DAILY SCOOP

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.

BRANDING

How Campbell’s conquered holiday marketing

Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.

PR INDUSTRY

3 lessons PR pros are taking from 2020

Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.

PR DAILY AWARDS

PR Daily will showcase the best comms professionals of the year

Does your name—or one of your colleague’s or client’s—belong on our list of honorees? Enter our Communicators of the Year and Rising Star Awards by Dec. 4, 2020.

DAILY SCOOP

Black Friday makes way for online sales, cognitive overload during COVID-19, and the CDC’s messaging woes

Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.