| Dear Sir or Madam,
The COVID-19 pandemic is also forcing the global hospitality industry to think outside the box and make unprecedented decisions. There is no doubt that the crisis will lead to an acceleration of the digital transformation in the hospitality industry.
On 11 August from 2 - 4 pm, ITB Virtual Convention will therefore devote itself intensively to the present and future of the hospitality industry with experts, affected hoteliers and trend observers.
Block your calendar for these hospitality topics:
Best cases & learnings from crisis management, insights & trends as well as recommendations for the integration of digital solutions.
Best,
Your ITB Team
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| The topics and speakers of the "Hospitality Update - Trends & Cases"
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KEYNOTE I 2 - 2:30 pm
"Smart Hotel - Future scenarios and current practice in the crisis period"
Prof. Dr. -Ing. Vanessa Borkmann from the Fraunhofer Institute for Industrial Engineering
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| | • | Insights into technological scenarios and cognitive environments in the Big Picture |
| • | Suggestions on how digitalisation can help the hotel industry in times of crisis |
| • | Success stories of smart and resilient hotels |
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INTERVIEW I 2:30 – 3 pm
"On your mark, get set... listen up: Tips for the economic recovery"
Ben Jost, CEO TrustYou, interviewed by Iris Steinmetz, Senior Director Operations EMEA, HRS International
In this exclusive interview Ben Jost will discuss how hoteliers are focusing on the industry's strengths and how important both guest and employee feedback will be on the road to success during and after the pandemic.
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PANELDISKUSSION I BEST CASES I 3:15 – 4 pm
"How to tackle the comeback - Learnings from the crisis period"
Andreas Westerburg, Head of Development, BWH Hotel Group & Stefan Matthiessen, Chief Brand Officer, Koncept Hotels and more. Moderator: Iris Steinmetz, Senior Director of Operations EMEA, HRS International
The "Road To Recovery": Which path do hotel brands take? How do young, small brands position themselves, and how do the large, established hotel companies find their way? In a practice-oriented panel discussion, this session is about an action-oriented exchange of experiences with representatives of different hotel brands.
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You can participate at ITB Virtual Convention free of charge.
So: Save the date and join us live at itb.com/virtualconvention!
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| Update on Global Tourism Demand in Times of COVID-19
15 September 2020, 2 - 5 pm
Tourist flows, travel decisions, customer preferences, travel spending, growth segments - only slowly is it becoming clear what the new global travel world looks like.
On 15 September we will present the latest findings with our keynote partner, the renowned global market research company and statistics portal Statista. The data is an indispensable basis for decision-makers of global travel providers. This is followed by two Deep Dives on the topics: How is the business travel segment developing? Which tourism destinations are out and which offer new potential?
Save the date & stay tuned on itb.com
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Secure your knowledge advantage!
Did you know? The ITB Virtual Convention is full of valuable content: On-demand videos and livestreams with insights from top international speakers and tourism experts who address the most important topics of the global travel industry that will change and shape our future.
Best of all, the free content is easily accessible from anywhere in the world at any time and is developed for you every month.
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"Planning for what is to come, not for what was.”
The ITB Virtual Convention session in July addressed urgent post COVID-19 questions. Philip C. Wolf, founder and board member of PhoCusWright, suggested that travel companies "should create new budgets, roadmaps and forecasts." A summary of the most important contents of the interview can be found here. The full recording of the interview is available free of charge.
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ITB Berlin 2021
Strengthened and full of zest for action, our team is currently working on a concept adapted to the new situation so that THE industry event of the year remains what it always has been: the meeting place for the who is who of the global travel industry! The official stand registration for exhibiting at ITB Berlin 2021 is now available online! The official registration deadline is October 1, 2020.
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Ready for "We Love Travel!"?
Exchange, inspiration, seek and find solutions, develop new business ideas, revive cooperation, network. That's what this hybrid event concept from 16 to 18 October 2020 is all about. It is truly no replacement for the cancelled edition of ITB Berlin in March this year - not a "mini-ITB" - but rather our contribution to the joint #tourismroadtorecovery.
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You can customize the section “Product News” to display an overview of products from the Virtual Market Place® based on your personal interests. To do so register at Virtual Market Place® and save product groups or search terms that reflect your interests. In the next issue of our newsletter you will find here interesting products from our exhibitors that have been recently updated and correspond to your interests.
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| Change profile settings:
In order to adjust your newsletter settings or make changes to your personal profile, please log in onto the Virtual Market Place®.
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All information about exhibitors, products and networkers at ITB Berlin can always be found on the ITB Berlin Virtual Market Place. Use the trade show planner to manage your saved search results, notes and dates all year round. A good way to prepare for the trade show is to put together your own tour - it's easy to do.
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