Sports + Snapchat

The sports world is still reeling from the aftershocks of the coronavirus. Cancelled fixtures coupled with booming digital content consumption has led to some new behaviors Snapchat has noticed, according to David Cohen’s piece. 

From David: “70% use the application while watching sports,” and a further “17% of respondents said cancellations and postponements have led them to start watching or following different sports and teams.”

Check out the piece for more data on the profile of the sports-loving Snapchatter. And, naturally, where there’s that much interaction, brands want a piece. “On a marketing note, the company added, 'Fans who eat, sleep and breathe sports gravitate toward brands who love the game as much as they do.'”

Another piece I want to flag from yesterday, also from David, is the launch of Facebook’s "Limited Login" feature to keep itself on the right side of Apple’s IDFA restrictions (due in the rollout of iOS14). Apple’s plans had Facebook quaking in August regarding the future of its Facebook Audience Network. We'll surely hear more about how tech companies and publishers figure out a future under IDFA.

Until next time, I’ll remind you that our team works hard to bring you the latest information through good times and bad. Please support our journalism with an Adweek+ Subscription.

Thanks for reading!

Lucinda

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