‘A proverbial black box’: Open-exchange auctions have a transparency problem, Inside the success of Nike's Breaking2 'moonshot', 'Scaling our reach': Tough Mudder is creating video content for Amazon, Daily eNL
| Vice has partnered with research giant Kantar on two initiatives to prove to advertisers that its branded content is effective. Now that Patch is profitable, the publisher wants other local news outlets to migrate their sites to its platform. Ad agency Adgorithms hopes Albert, an artificial intelligence platform it developed that worked a campaign for Dole Asia, can reinvent how digital media planning and buying is done. Nike's Breaking2 project brought three runners together in a failed attempt to finish a marathon in less than two hours. Despite the result, marketers say the brand still won. On the latest Digiday Live, MailOnline's Lauren Dick discussed the publisher's experience with using Facebook's header-bidding product and more at the Digiday Programmatic Summit in Wicklow, Ireland. Help us figure out if emerging tech like chatbots and VR are finding a home in media and marketing. Take our quarterly survey here. Show us how your company is the best place to work by entering the Digiday WorkLife Awards. Take advantage of our best rate by entering before the early deadline this Friday, May 12. |
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| Jessica Davies Spiegel is betting there’s an audience among young people for its hard-news-based Discover edition. |
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| Yuyu Chen Demand-side platforms are unclear about how supply-side platforms charge their publisher partners, and they can’t tell if a bid price is inflated. |
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| Sponsored Content Tremor Video Last week Tremor Video convened the latest in its series of series of invite-only summits where tech and digital professionals are encouraged and tackle big adtech challenges head-on. This installment of the This Way Up Summit focused on Advanced TV and the promise of bringing digital measurement to television. Here are four things we learned. Sponsored by Tremor Video |
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| Tanya Dua Eliud Kipchoge may have been unable to break the two-hour marathon, but Nike still won, marketers say. |
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| Tanya Dua Tough Mudder is opening a digital storefront on Amazon where it’s selling fitness gear and distributing video it’s creating solely for the e-commerce giant. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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| Sponsored Content GumGum We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum |
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