WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

OCTOBER 25, 2018

Dealers Can Help Buyers ‘Speed Through the Transaction’

Set the right time expectations, keep customers engaged, let them know what’s happening along the way, “and it’s just a better overall experience,” says Che Shaydak of Suburban Imports.

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Five Constants in Successful Auto Sales

Your job is not to sell. Your job is to help customers buy.

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Customers Self-Sell – and They’re Good at It

Some dealers are changing the way F&I is presented and sold.

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Video: Safety Can Hurt (When It Comes to Repairs)

A high service department bill can be a customer pain point. And although advanced driver assist systems are great, they can drive up repair costs. Watch the Autoline Daily video.  

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