| Happy holidays, I hope you are enjoying a safe and happy festive season with your family and friends.
I am writing to you to let you know that Tourism Australia has today launched a new $15 million campaign in the United Kingdom (UK) to lure more Brits Down Under. The campaign, titled Matesong, is a fun, light-hearted musical message delivered by Kylie Minogue celebrating the longstanding ties and sense of mateship that exists between our two countries. At a time of uncertainty in the UK, we want to remind the Brits that we love them and that Australia is always here for a holiday. Matesong premiered on British TV directly before the Queen’s annual Christmas Day address.
The UK is one of Australia's largest and most important inbound markets. It is also the first international market that Tourism Australia's new Come Live Our Philausophy campaign has been rolled out in.
I encourage you to invite your friends and family to Australia by sharing the video from one of Tourism Australia’s social platforms:
• facebook.com/SeeAustralia
• twitter.com/Australia
• youtube.com/Australia
• instagram.com/Australia
Phillipa Harrison
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