Special Edition: Sports beverages

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News & Analysis for the Beverage Industry

18-May-2022

Special Edition: Sports beverages

Catering for everyone from weekend warriors to serious athletes, the sports beverage market is evolving. We take a look at some of the market trends and new products in the category.

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Microbiome Support for an Active Lifestyle

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Where do sports drinks stand in a growing functional beverage market? The increased demand for functional food and drink is anticipated to boost sports drinks sales â and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this market?.. Read
Alkaline88 Sport launches in the US: âWe saw an opportunity to take the hydrating properties of alkaline water and layer on additional sports functionalityâ The Alkaline Water Company is expanding its portfolio with Alkaline88 Sport: a beverage embracing alkaline water alongside functional ingredients to create a sports drink that it believes can stand out in the growing US market... Read
Milk-based sports beverage celebrates first year: âConsumers have responded enthusiastically to the concept of an all-natural sports drinkâ GoodSport â a sports drink launched in 2021 to disrupt the category with its milk-based product â is celebrating a successful first year by working on expansion plans with new lines and new markets on the horizon... Read
Shakes giving young athletes the right nutrition for performance sport A solution to make sure young athletes get the correct nutrition while taking the strain off their already busy parents was sought after a sportsman spotted a glaring gap in the market... Read
Sports nutrition flexes its muscles to stamp out non-compliance: âThird-party certification has significantly enhanced industry reputationâ A sector once plagued by âsuspicionâ and âfailed doping testsâ is turning the tide on non-compliance thanks to voluntary third-party certification programmes... Read

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EverSweetÂ® + ClearFloâ¢: The difference is clear

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Take plant-based beyond plant-basic

Unique plant proteins like barley are gaining momentum in the beverage category. Brands are turning to suppliers with the size and reach to stand out with plant protein far from your garden variety... Click Here

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Microbiome Support for an Active Lifestyle

Probiotic Bacillus subtilis DE111Â® provides a competitive edge for athletes and the fitness-minded... Click Here

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Special Edition: Sports beverages

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