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| News & Analysis on Supplements, Health & Nutrition - North America |
Special Edition: Sports and active nutrition
The last few months have been a challenging time for many sports nutrition brands and sub-categories (we're looking at you, pre-workouts). But it's not all doom and gloom, as brands continue to diversify their channel strategy, new opportunities open up (esports), and science continues to hint at impressive possibilities (athlete-derived probiotics, cognitive ingredients...). In this special edition we talk to some of the leading brands and we take a closer look at what's happening with the microbiome, immunity, CBD, keto, and much more. | |
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SPONSORED MESSAGE | | | Whatâs Driving Innovation in Sports Nutrition? 75% of consumers are influenced by flavor choice when purchasing sports nutrition products. As brands turn to new, exciting, attention-grabbing profiles, these Mediterranean flavors are guiding and driving current innovation efforts... Click Here | FitBiomics CEO: âFirst athlete-derived probiotics to hit the market within a year, if not soonerâ Biotech start-up FitBiomics is close to launching a product containing probiotics mined from the most fit and healthy people on the planet: Elite athletes. The companyâs co-founder and CEO gave us the inside track on how and why... Watch now Upcoming Webinar: Sports Nutrition and COVID-19: Adapting, Navigating & Bracing for the Aftermath Next month NutraIngredients-USA will bring together several experts to reflect on how their respective areas of expertise have adapted to change in recent months and where they anticipate sports nutrition is headed... Read Will keto craze be among things that wonât survive pandemic? The keto trend may have run its course, with the tumult caused by the pandemic crisis as a final push over the edge, a clinical nutritionist says... Read Nutrabolt sees strong bounce backs in the mass and digital channels, but uncertainty around specialty continues Texas-based Nutrabolt, which owns the Cellucor C4 and Xtend brands, is seeing strong bounce back in multiple channels, and is making investments to evolve with changing consumer channels... Watch now Immunity and athletes: What does the science say for immune balancing ingredients? There are multiple options available to sports nutrition product formulators looking to create immune products, but what is the state of the science for these ingredients specifically for athletes?.. Read NutraCast Podcast: Optimum Nutrition's Sarah Lombard on sports nutrition trends Sarah Lombard, Director of Brand Marketing for Optimum Nutrition, joined the NutraCast to discuss how the sports nutrition category has evolved and where it might be headed... Listen now FDA study finds hidden synthetic ingredients, poor quality control in bitter orange supplements A US Food and Drug Administration study reveals that a number of the products it tested labeled as âbitter orangeâ did not meet label claim for synephrine content and more than 10% contained undeclared synthetic ingredients... Read WADA eyes AI, big data analytics to fight illegal doping The pandemic has shut down in-person anti-doping testing in many countries, placing a renewed focus on artificial intelligence... Read Ghost Lifestyle CEO on new partnership with AB Inbev: âItâs a formidable one-two comboâ Disruptive sports nutrition brand Ghost Lifestyle has announced a partnership with beverage giant Anheuser-Busch InBev for a new range of ready-to-drink products... Watch now Weighing the risks of CBD in sports nutrition As cannabis legalization spreads across the country, professional sports leagues are updating their policies, while some players update their portfolios... Read Review: Athletes have healthier, more diverse guts, but why thatâs true is less clear Athletes have greater gut diversity and more functional pathways within their microbiota than do their more sedentary peers. Why these facts are true is less clear, wrote the authors of a new comprehensive review... Read Most NCAA Division I athletes not meeting omega-3 dietary recommendations: Study Almost 95% of NCAA Division I athletes fail to achieve the recommendation to consume 500 mg DHA+EPA per day, says a new study that highlights the opportunities to boost omega-3 intakes among this population for heart and brain health... Read |
RELATED PRODUCTS & SUPPLIERS |
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SPONSORED MESSAGE | | | Cluster Dextrin⢠Cluster Dextrin⢠(certified GRAS, Kosher, and Halal) is functional energy ingredient which shows excellent gastric emptying time for sports nutrition product. It is also suitable for indoor endurance exercise such as running, cycling and swimming... Click Here |
SPONSORED MESSAGE | | | Maintain muscles with PharmaGABA during Covid-19 PharmaGABA is a natural fermented GABA produced in Japan. It has scientifically proven to maintain the muscles strength through improving quality of sleep even with a light exercise, suggesting benefits for athletes during the corona pandemic... Click Here |
SPONSORED MESSAGE | | | At-Home Consumers Seek Interesting Flavors Desire for exploration has never been higher and is driving demand for worldly tastes in food and drink. Brands innovating with exciting and attention-grabbing flavor profiles will win. Read more about a hotlist of global flavors with taste appeal... Click Here |
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