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News & Analysis for the Beverage Industry

29-Jan-2025

Special edition: Low and no alcohol drinks

One of the most exciting areas of beverage innovation today is the growing low and no alcohol market. Consumers want to cut back on alcohol, and brands are responding with new innovations. How is this category evolving?

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Rising Spirits: No- / Low-Alcohol Drinks

As consumers reassess their relationship with alcohol, the no-/low-alcohol beverage market is booming. Tap into key trends behind the movement, label claims that are winning points with consumers, plus sweetener strategies with side benefits....

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How big is the low-no alcohol opportunity? Global market data for 2025

The no and low alcohol drinks market is experiencing a âtransformative period of growthâ, according to IWSR, as it unveils new market data for the category.. Read

Celebrities embrace the alcohol-free movement

Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into the mainstream.. Read

New beverage launches: NPD in low & no alcohol

Thereâs an espresso martini, a barrel-aged aperitivo, a chocolate cherry stout, and much more this January.. Read

The biggest problem with alcohol-free drinks? They’re too expensive

Alcohol-free versions often approach the same price as their alcoholic counterparts: and thatâs hard for consumers to accept. Whatâs the way forward?.. Read

Innovators in alcohol-free: Smiling Wolf

Co-founded by former Diageo execs, Smiling Wolf turns to functional ingredients such as nootropics and vitamins to provide the âbuzzâ associated with alcoholic drinks. How does the brand explain this concept to consumers?.. Read

Alcohol-free beer is booming. Can alcohol-free cider enjoy the same success?

CHANCE Clean Cider (0.5% ABV) sees the opportunity for low and no ciders to enjoy the same success as alcohol-free beers... Read

Retail’s the right way for alcohol-free: AF drives growth with Sprouts, Target, Walmart listings

New Zealand alcohol-free brand AF has set its sight on tripling sales over the next twelve months, thanks to US listings in Target and Walmart. That visibility in retail is key for growing the category, the brandâs founder tells us... Read

Low- and no-alcohol sales soar as teetotal stigma slumps

Low- and no-alcoholic drinks sales are hiking up across Europe. So, are we finally seeing the end of teetotal stigmatisation?.. Read