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| News & Analysis for the Beverage Industry |
| SPECIAL EDITION | | Special edition: Functional and fortified beverages |
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| Rich with innovation, the functional beverage category is full of exciting developments and new ideas. But which ones really tap into consumer trends and meet their needs? We take a look at some of the hottest trends within the functional beverage category. |
| SPONSORED MESSAGE | | | | Striking a sweet balance in beverages | | As the demand for sugar reduction intensifies, brands are being pressured to rethink their sweetener strategies. Cargill experts offer insights into the forces behind the trends, as well as ways to successfully balance health and taste.... Click here |
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| | | | | | | How to build a beverage brand: Celsius | | Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?..Read more |
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| Related Products & Suppliers |
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| | | SPONSORED MESSAGE | | The crème de la crème of mouthfeel science | | Imagine a clean-label yoghurt that’s full of premium, indulgent creaminess – but with no gelatine. Well we’ve made it. We know exactly how to get rid of tricky ingredients without sacrificing taste or texture – and we’re sharing the secret... Click here |
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| | | | | SPONSORED MESSAGE | | | | Striking a sweet balance in beverages | | As the demand for sugar reduction intensifies, brands are being pressured to rethink their sweetener strategies. Cargill experts offer insights into the forces behind the trends, as well as ways to successfully balance health and taste.... Click here |
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| | © William Reed Ltd 2024. All rights reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com |
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