News & Analysis on Food & Beverage Development - Europe
21-Nov-2018
Special Edition: Food marketing in a digital age
Digital platforms and social media allow marketers high levels of engagement with their food and drinks brands - but there are pitfalls, from fake followers to uncontrolled data. We take a look at some of the opportunities and challenges when marketing in a digital age.
Social media marketing is a constantly changing world. We take a look at some of the most important issues for 2019 from influencers, data-crunching and fake followers... Display
MondelÄz Internationalâs director of field shopper market shares details on eight technology startups that will help promote power brands such as Trident and Oreo... Read
Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion... Read
AIPIA (Active & Intelligent Packaging Industry Association) opened its 2018 Amsterdam World Congress (November 19-20) touching on the challenges and hurdles for smart packaging this week... Read
BakeryandSnacks talks to Lori Heiss-Tiplady, global VP of Brand Strategy for the Smiley Company, about how the sunny yellow face is bringing a smile to products... Watch now
The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article... Read
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers â but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer... Watch now
Coca-Cola CEO James Quincey has revealed the firmâs Asia strategy now hinges on being âwithin a clickâs reach of desireâ due to the regionâs soaring mobile and digital use... Read
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