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| | News & Analysis for the Beverage Industry |
Special Edition: Flavor and color trends
Beverage brands have a world of exotic ingredients and flavors at their disposal, offering consumers the taste of something completely new. Beverages might have traditionally focused on sweetness: but now they're going well and truly beyond that with spicy and 'swicy' flavors, fermented flavors, and unusual combinations. And with bold flavors comes a dramatic pop of color, making for beverages that are highly shareable on social media. | |
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Spicy and swicy heat up beverage flavor innovation Jalapeno, pepperoncini, chili and more: spicy and 'swicy' flavors are trending across the beverage universe in 2024... Read
The top five flavor trends for summer 2024 Ready for a spicy tamarind mangorita? Or excited about a parmesan espresso martini? Diageo highlights the top flavor trends itâs watching this summer... Read
Michelle Obamaâs PLEZi expands with carbonated fruit drink for tweens, on its mission to address the USâ âmassive sweetness problemâ Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is on a mission not only to lower the sugar in beverages, but to fundamentally adjust kidsâ palates to less sweet beverages overall. Can it be done?.. Read
Evolving colour trends influenced by nostalgia, sustainability, and Gen Z: âYounger consumers are bold and loud, and this trickles into product developmentâ It is said âwe eat first with our eyesâ. The colour of food and drink can have a major influence over what we choose to consume, so which pigments are expected to whet appetites in 2024?.. Read
PepsiCo expands bubly brand with new flavor-forward bubly burst On a trajectory to become one of PepsiCoâs next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brandâs appeal by tapping into a market of consumers looking for stronger and slightly sweeter tastes that a typical sparkling water... Read
From Horchata latte to Snickers coffee: Keurig Dr Pepper's flavored coffee strategy Collaborations with Snickers, Twix and Milky Way have helped Keurig Dr Pepper find a winning strategy for flavored coffee: combining its expertise in coffee with imaginative flavors and the brand equity of some of America's best-loved indulgent brands... Read
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| SPONSORED MESSAGE | | | Natural colors for thirst-quenching beverages! With more color and expertise than ever, Sense Colour co-creates multisensory food experiences customers crave. Request a natural color sample kit to get started with reliable, clean-label shades for your next thirst-quenching beverage!... Click Here |
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