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Special Edition: Expo West -- The Highlights
Highlights from Natural Products Expo West in Anaheim, Calif., featuring videos, trend galleries, podcasts and text interviews with speakers and exhibitors at the world's largest natural products show. | |
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Expo West trendspotting: Functional benefits, purity testing help justify premium pricing as consumers navigate economic challenges Emphasizing the value of exisiting products appeared to trump breakthrough innovation this year at Natural Products Expo West where many companies either introduced smaller sizes of existing SKUs to lower the entry point or more prominently called out functional ingredients or product purity as a stand-in for safety to justify premium prices... Read
Gluten-free category expands with breakfast options, cauliflower-crust pizzas Feel Good Foods, Schär, Brazi Bites, and other gluten-free brands showcased breakfast items, pizzas, breads, and other products at Natural Products Expo West last week, as companies lean on innovation to grow the category... Read
Mondelez: As snacking becomes more âpurposeful' portion control becomes key Nearly nine out of 10 consumers snack daily to fuel their busy days, carve out a mindful moment of âme time,â and connect with family and friends â but according to Mondelez Internationalâs recently released 5th State of Snacking report, what they are reaching for is changing... Watch now
Expo West: Microphyt harnesses power of microalgae for fortified food, beverage Through its patented technology that both replicates the delicate microalgae environment and extract its bioactive compounds from biomass, Microphyt is able to produce microalgae at scale in its Montpelier, France facility for a range of food and beverage applications including RTD beverages and protein bars, Vincent Usache, CEO, Microphyt, explained to FoodNavigator-USA during the Natural Products Expo West in Anaheim, Calif. earlier this month... Watch now
[Video] Working with KeHE: What brands should know about securing a distribution deal Through its TRENDfinder events and ELEVATE program, KeHE is helping CPG brands achieve their retail goals, but startups seeking a distribution deal must first ensure that they meet specific requirements, Tabitha Sewell, director of category management at KeHE, told FoodNavigator-USA during at Natural Products Expo West... Watch now
Plant-based productsâ long-term success may hinge on sharing the plate with animal products, SPINS data suggests Sales of plant-based products are âwhere they are supposed to beâ despite a post-pandemic slowdown, but to reinvigorate growth and expand appeal âbeyond the hardcoreâ consumers, stakeholders should adopt a more flexible âpiece of the plateâ approach and share the spotlight with complementary claims, diets and products, advised the CEO of SPINS... Read
Soup-to-Nuts Podcast: What will it take to reinvigorate innovation in packaged food? Meaningful innovation in the consumer packaged goods industry has ground nearly to a halt post-pandemic for all but an âelite 20%â of companies, according to the Boston Consulting Groupâs latest Build for the Future Survey, which analyzes insights from more than 1,000 C-suite executives, including from 68 CPG companies, about their ability to harness their âinnovation visionâ to accelerate growth, enhance operations and compete effectively... Listen now
Safe Catch sets its own heavy metal standards for packaged seafood Canned seafood brand, Safe Catch, initially began as a technology company that tested and analyzed fish tissue samples for heavy metals within seconds, which was later implemented into the brandâs standard that contained metals â10 times below the FDA standards,â Sean Wittenberg, Safe Catchâs CEO explained to FoodNavigator-USA during Natural Products Expo West last month... Read
âLight at the end of tunnel,â Investors discuss state of funding at Expo West CPG startups that have adjusted to a new reality of lower funding and focusing on profitability might have reason to be optimistic about the future of raising money, as two venture-capital investors told FoodNavigator-USA in separate interviews during the Natural Products Expo West last week... Read
Expo West: Clean Label Project helps brands align with âconsumer definition of safetyâ As consumer concerns rise over a variety of food ingredients and food additive bans increase, the non-profit Clean Label Project is helping brands make sense of it all, the organizationâs executive director Jaclyn Bowen told FoodNavigator-USA in an interview during Natural Products Expo West earlier this month... Watch now
Soup-To-Nuts Podcast: Buckwheat gains traction as nutrient-dense, climate smart ingredient Despite buckwheatâs status as a superfood staple in many parts of the world, including as the base for soba noodles in Japan and in kasha in Ukraine, the protein- and fiber-packed pyramid-shaped seed has struggled to secure a stable spot in the US diet â until now... Listen now
Sally sells seaweed snacks by the seashore: Seaweed highlights at Expo West 2024 Seaweedâs versatility as a regenerative crop was on display at Natural Products Expo West in Anaheim, Calif., last week, with brands highlighting its nutrition, texture and environmental benefits in products ranging from seaweed bacon to kelp puffs... Read
2foods' US debut is three treats in one Japanâs 2foods sets itself apart in the American market and meets consumer demand for plant-based products with a clean label and a unique taste and texture profile with the US debut of its three-in-one dessert Gâteau Chocolate at Natural Products Expo West last month... Watch now
Public-private partnerships are key to bring more organic, regeneratively farmed food to market, Daily Harvest exec Consumers increasingly want food that is not only good for them, but also good for the planet and those who work the land, which is why Daily Harvest is teaming with industry leaders and USDA to help more farmers â including small-scale BIPOC farmers â transition to organic, adopt regenerative agriculture practices... Watch now
Banana Waterâs clean label features one ingredient Bananas offer flavor and nutrition to consumers, and Banana Water is tapping into its global popularity through its RTD beverage using only the fruit, Rich Roth, operations assistant, FruitaBio, explained to FoodNavigator-USA at Natural Products Expo West earlier this month... Read
Aussie Bubsâ Essential Infant Formula makes âclean nutrition available for the masses,â redesigns packaging for Americans With the launch of a lower-priced but still premium Essential Infant Formula at Natural Products Expo West last week, Australian-made infant and toddler nutrition company Aussie Bubs also revealed a new look designed to better appeal to the American consumer... Read
NIQ neuroscientists uncover what marketing resonates with women about health, nutrition Womenâs health issues that have long been taboo are starting to come to the forefront of marketing, research and innovation, but many brands still do not know how to talk about them â a challenge that NielsenIQ is addressing with the help of neuroscientists... Watch now
Goodles adds gluten-free SKUs to rainbow of flavors, aims to âout weird the competitionâ Goodles is shaking up the mac and cheese shelf with colorful branding, playful product names and better-for-you options, including a new gluten-free option sampled at the recent Natural Products Expo West event... Watch now
Heracleaâs Turkish olive oil pursues the gold standard in the category Launching its premium extra virgin olive oil in 2023, Heraclea Food Co. has focused its efforts on raising consumer awareness on transparency and both environmental and social responsibility within the olive oil industry, Berk Bahceci, founder, Heraclea, explained to FoodNavigator-USA during the Natural Products Expo West earlier this month... Read
Spring Foods offers fresh bread minus preservatives, artificial flavors thanks to innovative packaging, traditional baking techniques Brand building platform Spring Foods is on a mission to revive what it says is the lost flavor, nutrition and virtue of bread with the launch of Essential â a certified organic, ready-to-bake bread line that is building on the success of the companyâs low-carb, low-sugar bread, bagel and bun brand Sola... Watch now
Straus Family Creamery paves way for dairy farms to become carbon neutral by 2030 Cows are often the posterchild for the negative environmental impacts of farming or ranching, but what if they could be a force for good in the fight against climate change?.. Watch now
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