Speakers from Pinterest, TikTok, Facebook, & LinkedIn

431 million. That’s how many global monthly active users Pinterest has. Brand marketers and communicators can’t ignore those numbers. In this session, Pinterest CCO Dr. LeMia Jenkins Thompson drills deep into image selection, keywords, all sorts of pin types, and the many innovations being regularly introduced – all the while offering counsel that will help boost efforts on other visual platforms, too.

Facebook’s rebrand to Meta spurred a new commitment to address the concerns about the platform with fresh features. But that’s just the tip of the iceberg. The rebrand really signals Facebook’s morphing into the proverbial “metaverse” — with implications for social media marketers ranging from what you post to how, where, when and why you post it. In this session, we’ll look at the platform’s biggest changes—and how you can leverage them to reach larger, more engaged audiences.

By the end of this year, TikTok is expected to reach 1.5 billion users, anchored by marketers who embraced the short-form video platform’s unique ability to simultaneously entertain and engage Gen Z with branded challenges, educational content and more. In this session, we’ll explore how to craft social videos on TikTok that keep emerging audiences watching.

LinkedIn remains the platform of choice for brands looking to publish thought leadership content. In this session, we’ll look at how thought leadership content on LinkedIn has changed and how it has stayed the same over the last couple of years, while sharing best practices for spotlighting your internal and external work.