Sony boss says 'Men in Black: International' flopped at the box office because there 'was not a strong enough idea'

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Sony boss says 'Men in Black: International' flopped at the box office because there 'was not a strong enough idea'

The movie has brought in just $78 million domestically, but Sony's head, Tom Rothman, is quick to note the movie had two cofinanciers to manage risk.

Big brands like Delta, P&G and Under Armour are increasingly hiring Hollywood talent agencies like CAA, Endeavor and UTA for marketing — posing yet another threat to traditional ad agencies

Brands are hiring talent agencies as media and attention get fragmented and they look for new environments and formats for their advertising.

Meet the 2 emerging power players at Netflix who are leading its early marketing work with brands

Netflix's brand partnerships with companies like Coca-Cola are being led by a small team, helmed by a former Disney exec and a tech marketing veteran.

New York State is reportedly filing lawsuits to stop Netflix from paying fake heiress Anna Delvey more than $100,000 for her story

Netflix paid Anna Delvey (aka Anna Sorokin) to make a show about her life. She pretended to be a German heiress to swindle banks and socialites.

The top 9 shows on Netflix and other streaming services this week

This week's most in-demand streaming shows include Netflix's "Stranger Things," Hulu's "The Handmaid's Tale," and DC Universe's "Young Justice."

Netflix's biggest challenges in the US and internationally are bubbling to the surface

Netflix's weak second quarter sheds light on the biggest challenges that lie ahead for the streaming-TV giant, including new competition and pricing.

A top YouTube talent manager reveals the products she advises her clients to reject sponsorships from

Select Management Group partner and talent manager Amy Neben shares what products she advises her clients against promoting on social media.

Why Sony movie boss Tom Rothman didn't care how Quentin Tarantino and Harvey Weinstein worked together

Quentin Tarantino has never worked with anyone other than Harvey Weinstein until Sony made his latest movie, "Once Upon a Time... in Hollywood."

A top Comcast exec on how the TV bundle could be fundamentally changed by new streaming services like Disney Plus and HBO Max

Comcast's Matt Strauss compares the changing cable-TV industry to the theoretical fate of the universe, called the Big Crunch.

Hans Zimmer was hesitant to revisit 'The Lion King' score until playing the music at Coachella gave him a spark of inspiration

Despite receiving his only Oscar win from his score of the original "The Lion King" in 1994, Hans Zimmer has never been fully in love with the music.

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Sony boss says 'Men in Black: International' flopped at the box office because there 'was not a strong enough idea'

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