Sony boss says 'Men in Black: International' flopped at the box office because there 'was not a strong enough idea'

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Sony boss says 'Men in Black: International' flopped at the box office because there 'was not a strong enough idea'

The movie has brought in just $78 million domestically, but Sony's head, Tom Rothman, is quick to note the movie had two cofinanciers to manage risk.

Big brands like Delta, P&G, and Under Armour are increasingly hiring Hollywood talent agencies like CAA, Endeavor, and UTA for marketing — posing yet another threat to traditional ad agencies

Brands are hiring talent agencies as media and attention become fragmented and they look for new environments and formats for their advertising.

A Comcast exec explains the company's 'surgical' approach to holding onto TV subscribers and why it's not focusing on price

Comcast's Matt Strauss explains the company's strategy for selling TV on an experience that's simpler and combines TV with other services.

The 2 power players at Netflix who are leading its early marketing work with brands like Coca-Cola and Lyft

Netflix's brand partnerships with companies like Coca-Cola are being led by a small team, helmed by a former Disney exec and a tech marketing veteran.

New York State is reportedly filing lawsuits to stop Netflix from paying fake heiress Anna Delvey more than $100,000 for her story

Netflix paid Anna Delvey (aka Anna Sorokin) to make a show about her life. She pretended to be a German heiress to swindle banks and socialites.

A top talent manager shares which products she advises her YouTube star clients not to promote on social media

Select Management Group partner and talent manager Amy Neben shares what products she advises her clients against promoting on social media.

Why Sony movie boss Tom Rothman was confident he could work well with Quentin Tarantino

Quentin Tarantino had never worked for anyone other than Harvey Weinstein until Sony made his latest movie, "Once Upon a Time... in Hollywood."

A top Comcast exec on how the TV bundle could be fundamentally changed by new streaming services like Disney Plus and HBO Max

Comcast's Matt Strauss compares the changing cable-TV industry to the theoretical fate of the universe, called the Big Crunch.

Inside Eton College, the exclusive boarding school that's been called 'the nursery of England's gentlemen' and that counts Boris Johnson, Prince William and Eddie Redmayne among its graduates

Eton College is an exclusive boarding school sometimes called "the nursery of England's gentlemen." Boris Johnson is an Eton graduate.

Leonardo DiCaprio gives one of the best performances of his career in Quentin Tarantino's 'Once Upon a Time in Hollywood'

For his ninth movie, Quentin Tarantino takes his passion for movies and creates one of the most unique stories you'll see this year.

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Sony boss says 'Men in Black: International' flopped at the box office because there 'was not a strong enough idea'

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