With its Vudu streaming service, Walmart is hoping to carve out a piece of the free video streaming market — with a shoppable twist.
| Welcome to today's Digiday Daily. Here are some of our top stories, from how Walmart is hoping to carve out a piece of the free video streaming market to Time Out's food hall expansion. With its Vudu streaming service, Walmart is hoping to carve out a piece of the free video streaming market -- with a shoppable twist. When it comes to generating revenue from major platforms, publishers say they're banking on YouTube ahead of others in the long-run. Thirty percent of 122 publisher executives surveyed by Digiday this May said they believe YouTube offers the most meaningful long-term revenue opportunities for publishers Five years after opening one food hall in Lisbon, Portugal, Time Out will open five more in 2019. They are expected to become the engine of Time Out Group's business. Other things to know about The dumb box has given way to the smart, internet-connected TV -- and TV advertising is following suit. At Digiday Hot Topic: Advanced TV, we'll go deep to examine all of the opportunities and challenges in TV advertising as ad sellers aim to marry the best of TV with the best of digital. Join the webinar on June 20 to learn how businesses can better leverage Instagram for customer acquisition and retention. Sponsored by Marin Software. | | |
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| Retail Briefing | | 'What now?': DTC brands are facing a make-or-break moment | | At DTC Day East, a New York conference for emerging brands, dominating discussions was a general ‘What now?’ Having made a collective mark on the retail’s makeup, direct-to-consumer brands are pushing to command more market share in their respective categories while dealing with an existential crisis. | | |
| Sponsored by Akamai | | Webinar: Understanding the impact of speed on digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
| Sponsored by GeoEdge | | Survey: How are publishers fighting bad ads? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
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