With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on.
| With Mark Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on. Additional coverage: Chip Jessop, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform on May 27 as its first head of programmatic. PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers. As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites. Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year. From sister site, WorkLife: WTF is conscious unbossing? Jetting off to the Cannes Lions International Festival of Creativity next week, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about Showcase your innovative use of AI and put your work in front of judges at Uber, KINESSO, Amazon and more with the Digiday AI Awards. Explore this year's categories and enter by July 18 to save. For publishers like Texas Monthly and Axios, implementing a modern engagement strategy means investing in systems that combine personalization, automation and data collection across owned channels. Sponsored by Marigold. AI integration is not a one-time project, but an ongoing journey of testing, learning and refining. Sponsored by Nexxen. | | |
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