After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.
| After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year. Additional coverage: When it comes to retail media networks, the only certainty is uncertainty. Amie Owen, chief commerce officer at Kinesso, unpacks why that's the case. Amid the culture wars and economic uncertainty, more brands are turning to mascots to stand out in a crowded marketplace. Holding companies have been interrogated as a result of guidelines that were issued by the Advertising Agencies Association of India and the Indian Broadcasting & Digital Foundation. What's unclear is what Indian authorities are looking for. Read this week's Digiday+ Media Buying Briefing. Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights. Marketers, already under pressure, will likely zero in on the effectiveness of their marketing spend to weather the storm that will come with tariffs. Read this week's Digiday+ Marketing Briefing. From sister site, WorkLife: A study found that “pretty privilege” (those who rate themselves as “extremely attractive”) pocket nearly $20,000 more annually than their less superficially blessed colleagues. Other things to know about Time is running out to secure your passes for the Digiday Programmatic Marketing Summit, taking place May 5-7 in Palm Springs. Join us for three days of learning and networking with programmatic leaders from Monster Energy, Kepler and more. Don't wait — book your seat now. Showcase your solutions and expertise with the Digiday Technology Awards. This year's categories include Best AI Tool, Best Data Team and more. Enter by April 25 to save on submissions. Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. Sponsored by Wunderkind. | | |
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