Getting comfortable communicating agent value | Will NAR raise dues or levy an assessment on members to fund the settlement? | Geolocation lets companies personalize outreach
Getting comfortable communicating agent value In most service-oriented industries, professionals typically have to prove themselves before customers sign on. Brokers can help agents explain their value so that it is understood by the customer. Full Story: REALTOR® Magazine (7/17)
NAR will not change membership dues for 2024 or 2025 because of this payment. Get more facts about NAR's proposed settlement agreement at facts.realtor.
Geolocation helps companies personalize their marketing and retail by tailoring offers to specific areas or shifting apps to "store mode" when users enter outlets. Nick Patrick, CEO of Radar, notes the importance of justifying data collection with valuable experiences when pursuing a geolocation strategy. Full Story: PYMNTS (7/15)
Online platforms, AR tours transform real estate sales Technological advancements are revolutionizing the U.K. real estate market, significantly altering how properties are bought and sold. Online platforms like Rightmove and Zoopla streamline property searches with sophisticated algorithms, while virtual reality and augmented reality offer immersive virtual tours, saving time for buyers. Full Story: TechBullion (UK) (7/18)
Business Wellness
A leader's words are powerful, so use them wisely When leaders speak, team members tend to take their words as orders whether they are meant as such or not, write Vanderbilt University professor Kelly Goldsmith and executive coach Marshall Goldsmith, who suggest asking yourself, "Is it worth it?" before speaking because your words may affect the motivation of your team, for good or ill. They suggest following the advice of Alan Mulally, former CEO of Ford, who always asked if someone else was more qualified to speak on a given topic and ceding the floor to them. Full Story: Chief Executive (7/16)
Fair & Equitable Housing
Alaska nonprofit building tiny homes for homeless people A grassroots nonprofit, In Our Backyard, is set to build six tiny homes for homeless people in Anchorage, marking the first use of such structures in Alaska. Located close to a local Lutheran church, the project aims to provide temporary housing for seven people ages 50 and up who can live independently. Full Story: Alaska Public Media (7/15)
Legislation & Regulation
Economists remain optimistic about U.S. outlook Economists remain optimistic about the economy despite data showing slower growth and a slight increase in unemployment, according to a quarterly survey by The Wall Street Journal. Economists think the economy is normalizing after rapid expansion and high inflation. The unemployment rate has increased to 4.1%, but job growth remains solid. Inflation is easing, and economists are confident the Federal Reserve will achieve its 2% target. Full Story: The Wall Street Journal (7/18)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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