Whatâs Going On Here?German car manufacturer BMW may have reported rising third-quarter sales on Wednesday, but the carmaker hasnât exactly lived up to its ultimate reputation: itâs expecting a âsignificant decreaseâ in its profit for 2019 as a whole. What Does This Mean?After a series of setbacks earlier this year â both operational and regulatory â BMW reported an 8% increase in sales and an 11% jump in third-quarter profit versus a year ago. But profit for the year is down 37% so far, and between Brexit uncertainty, trade war tensions, and a global economic slowdown, the carmaker isnât expecting any miracles this quarter either. Adding pressure to profitability is BMWâs need â whether due to regulation or competition â to invest big in electric vehicles, automated driving, and more. That might explain the $13 billion cost-cutting program itâs moving forward with, then⊠Why Should I Care?The bigger picture: Things are looking up. With German carmakers like BMW struggling, itâs little wonder eurozone manufacturing activity is hovering near a seven-year low. But data released on Wednesday offers a glimmer of hope: it showed signs of life for German manufacturing, which has been the biggest contributor to the slump in the blocâs activity. The data showed a rebound in German factory orders, with demand rising 1.3% in September â far exceeding estimates of a 0.1% gain.
Zooming out: Everyone has to leave home sometimes. German sportswear brand Adidas also reported earnings on Wednesday, beating growth estimates for both sales and profits. The company makes more than 70% of its sales outside Europe, so itâs less exposed to the regionâs weakening economy. Sales have been rising in North America, Asia Pacific, and emerging markets â and now that European sales have joined the party, growing last quarter, perhaps itâs time to start looking at the region more optimistically. |