Dressing is more than putting on clothes—it’s a ritual, a performance, a declaration. The Dsquared2 Spring/Summer 2025 campaign explores the tension between softness and strength, romance and rebellion, indulgence and restraint.

Photographed by Andrea Artemisio, the collection unfolds in a stark, hyperreal setting where contrasts become statements. Pastels meet bondage hardware. Silk drapes over latex. Denim clings to skin. An apple, a candle, a rose—each a symbol, a gesture, a moment of meaning.

This is fashion as expression. As power. As desire.