Emily Fink, Liberty Mutual's VP of Digital and Social, talks about their "choose your own adventure" style VR video on Facebook. Adweek >>

General Mills Canada’s Director of Marketing, Emma Eriksson, shares why their social media campaign to save bees is a bold move for the brand. Brandchannel >>

Hilton Worldwide Senior Director of Multibrand and Loyalty Marketing Kasey O'Leary explains why they've ventured into Snapchat. Digiday >>

General Electric, Cathay Pacific, and more are featured in this report on why one-on-one engagement makes up the majority of social media marketing. Marketing Land >>

Unilever's Dove brand partnered with Twitter to create a measurement for the sentiment of a tweet. Adweek >>

Marina MacDonald, Red Roof Inn CMO, talks about content marketing and why "Facebook isn't dead" for their brand. Skift >>

Always, IKEA, TD Ameritrade, The Coca-Cola Company, and other brands are finalists in the Shorty Awards for The Best Use of Social Media. Shorty Awards >>

The Kellogg Company's Eggo brand created waffle emojis with the help of social media fans and influencers that will show up when fans tweet #LeggoMyEggo. Ad Age >>

Allstate is pitting Buzz Aldrin against sportscaster Dick Vitale on Twitter and Periscope to pick the perfect March Madness bracket. Adweek >>

Nintendo is hiring a Senior Manager of Social Media and Influencer Marketing to drive their overall social media strategy and programming management. (Redwood City, CA) Nintendo Careers >>

Under Armour is hiring a Content and Community Manager to join their Marketing Brand Creative team to create content and manage engagement for their social media communities. Under Armour Talent Acquisition >>

Hilton Worldwide is looking for a Director of Social Media who will be responsible for creating the vision and strategy for the HGV social media presence globally. (Orlando, FL) LinkedIn >>

JCPenney needs a Senior Director of Social Media and Content Strategy who can lead strategy, ideation, and development of social and digital content. (Dallas, TX) JCPenney Careers >>

E. & J. Gallo Winery is hiring a Managing Director of Digital Marketing Strategy to serve as a strategic advisor and ensure digital initiatives meet brand needs. (Modesto, CA) Gallo Careers >>

NewYork-Presbyterian Hospital is looking for a Director of Social Media who can bring creativity and leadership to build brand awareness, manage digital marketing, and handle crisis communication. (New York, NY) NewYork-Presbyterian Careers >>

Bass Pro Shops needs a Director of Social Media who will be responsible for developing metrics to track customer engagement, strategies to build awareness, and plans for paid advertising. (Springfield, MO) LinkedIn >>

Thomson Reuters has promoted Joel Leeman as their new Social Media Manager. LinkedIn >>

Amanda Moore has joined Marriott International as their new Senior Director of Social and Digital Marketing. LinkedIn >>