Ruby Tuesday has traded traditional advertising for social media and online streaming according to CMO Dave Skena. Ad Age >>

LEGO, GSK, Penguin Random House, Microsoft, and more took to Twitter to celebrate International Women's Day. The Drum >>

Hyatt Hotels Global CMO Maryam Banikarim talks about consumer engagement, Snapchat, and working with agencies in social media. Skift >>

Goldman Sachs' Global Head of Brand and Content Strategy, Amanda Rubin, talks about why they bought Snapchat ads to run in the International Women's Day Live Story. Adweek >>

Barney's prompted a #WeforWe movement on social media asking fans to raise awareness for gender equality. Luxury Daily >>

Kohl's EVP of Marketing Will Setliff talks about how and why the brand held a live Periscope party during the Oscars. Fast Company >>

Frances Morgan, Brawny's Brand Manager, shares what's behind their #StrengthHasNoGender campaign on YouTube. Adweek >>

L'Occitane is seeing big success with their beta test of Facebook Canvas according to Thalie Farinaud, Senior Director of E-commerce. Digiday >>

Neiman Marcus, Kleenex, and other brands are using Facebook's latest advertising services. ClickZ >>

UnitedHealth Group is hiring an Associate Director of Digital Media Monitoring to develop strategic plans for a social media monitoring team. (Minnetonka, MN) UnitedHealth Group Careers >>

Four Seasons is looking for a Social Media Manager to manage all engagement across each resort's social media accounts. (Lanai, HI) Four Seasons Jobs >>

The Home Depot is hiring a Manager of Social Media to manage and execute the social media program's content and creative strategy. (Atlanta, GA) LinkedIn >>

Medtronic needs a Director of Global Social and Digital Marketing to provide strategic leadership, operational oversight, and team management for their Social and Digital Media Marketing organization. Medtronic Jobs >>

Caleres has welcomed Noah Besheer as their new Social Media Manager. LinkedIn >>

Macy's has promoted Kelly Lavin to Social Media Manager. LinkedIn >>

Brady Fain has been promoted as Social Media Manager at LifeProof. LinkedIn >>