TODAY’S HEADLINES – 04.30.2019  
 
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SOCIAL MEDIA

5 ways ‘Good Morning America’ rocks social media

America’s top a.m. news program doesn’t just pump its broadcast into its digital streams. It tells stories differently in every medium. So should you.


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CRISIS COMMUNICATIONS

Boeing CEO offers grief for crash victims, surety about Max makeovers

At the annual shareholders meeting, Dennis Muilenburg defends the 737 Max—now undergoing a software fix—and says company brass will be passengers when it returns to flight.


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CRISIS COMMUNICATIONS

How to protect your online reputation with PR tactics

Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies.



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FROM THE ARCHIVES

5 tips to dominate local SEO

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews.


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RAGAN WORKSHOPS

Build your strengths and eliminate your weaknesses

Ragan workshops provide daylong deep dives on your doorstep. Save $200 on all workshops through May 3.


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MARKETING

Brand managers snap up ‘Avengers: Endgame’ marketing opportunities

Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins.


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PR DAILY AWARDS

Is your organization championing diversity, education or environmental causes?

Enter PR Daily’s Corporate Social Responsibility Awards. Share the initiatives and campaigns you’ve worked on. Complete your entry by the extended deadline on May 1.



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MEDIA RELATIONS

No comic, no president—yet the speaker wows White House reporters

The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.


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WEBINAR ALERT

Why you should be excited about the new AP Stylebook guidelines

Hear directly from a leading Associated Press editor how these changes will benefit writers.


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MEDIA RELATIONS

9 steps for working with journalists

The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.


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CONTENT MARKETING

Infographic: How to create content that will last

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Consider these insights.



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SOCIAL MEDIA

CIA joins Instagram with ‘I spy’ challenge

The move to embrace the visual platform is being done with an eye to recruitment. The federal agency’s Facebook and Twitter profiles have a combined audience of nearly 3.5 million.


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CONTENT MARKETING

10 tips for a killer content campaign

Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties.


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MEDIA RELATIONS

‘Media day’ for professors boosts coverage for university

Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.


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