Social media tips from Dell; Google responds to new misconduct details; Tactics for warning readers about measles risks; How to learn about your competition; and more

SOCIAL MEDIA

Dr. Dell’s test for your social media health

Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant.

CRISIS COMMUNICATIONS

As Google overhauls its culture, it strives for transparency

After employees walked out to protest its handling of sexual misconduct allegations—including payouts to executives—the company promised change. Now it’s bringing new details to light.

HEALTH CARE

Amid measles outbreak, health care professionals step up

Using blogs, infographics, media interviews, even visits to mosques, doctors and communicators are emphasizing the importance of vaccination—and dispelling ‘anti-vaxxer’ mythologies.

FROM THE ARCHIVES

Smart methods to keep an eye on your competition

You don’t need camera drones to spy on your rivals. Try these approaches to snoop (legally) on others in your niche.

CONFERENCE ALERT

Why ESPN is rethinking its PR content

See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.

PITCHING

4 tips for pitching magazines

Magazines require more lead time and can have different staff working on print and digital operations. Consider these tips to get your story to the right journalist.

PR DAILY AWARDS

Tell us about your employee volunteer program

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Save $50 when you complete your submission by the early-bird deadline on April 5.

WRITING & EDITING

9 ways to overcome writer’s block

Take a brisk walk outside, try listening to video game music, and save the editing for later. Above all, don’t stop putting words onto the page.

WRITING & EDITING

25 words to describe your vacation time

It’s still early in the year, but many are already looking for ways to get away from their desk. Here are some words to you describe your ideal trip.

CRISIS COMMUNICATIONS

Boeing faces scrutiny after another 737 MAX crash

The new model, which has sent stock prices soaring, was involved in Ethiopian Airlines’ crash Sunday and a similar disaster last fall. Can the company assure people that its planes are safe?

VIRTUAL SUMMIT ALERT

Quiz: Does your writing embrace the 4 C’s?

Improve your prose with tips and pointers from the experts at this April 5 virtual summit.

MARKETING

Infographic: 15 ways to drastically increase email open rates

Getting readers to click through your digital messages is a difficult task, but this guide offers tactics for improving results—and improving your bottom line.

WRITING & EDITING

How dictation software can accelerate your writing

Advances in speech recognition have brought electronic sensors nearly to the acuity of the human ear. Here’s guidance to help you make the most of this technology.

CONFERENCE ALERT

How modern speechwriters keep the craft alive and well

Join us for our live conference webcast and see how these savvy communicators are crafting addresses that enthrall audiences. What role does speechwriting play in a world filled with spur-of-the-moment tweets and off-the-cuff remarks?A much bigger one than you might think. Speechwriters for major associations, top corporations and even former presidents are crafting powerful addresses that inspire employees, consumers and society at large.How do they do it? Along with the tried-and-true principles of strong writing, they use these essential techniques: