Social media's Taylor Swift moment and an improv exercise for better brainstorming

The Daily Scoop: Panera Bread's 'Roman Empire menu' got press in a simple, clever way

Plus: Fruit of the Loom brings back some nostalgia, Champion struggles to stay afloat.

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A simple improv-based exercise to improve your brainstorming

The power of “yes, and.”

Brands keep glomming onto Taylor Swift, with mixed results

Is it a good move?

The Daily Scoop: Marketers stand by DE&I initiatives despite pushback

Plus: Ashton Kutcher resigns from anti-human trafficking foundation, Threads struggles to find its footing.

Dave’s Killer Bread celebrates second chances with new #JobTok campaign

It's about more than sliced bread.

How new comms leaders can maximize their impact

Everyone’s new to leadership at some point — we spoke to comms leaders to gain their perspectives.

The Daily Scoop: Some pizzerias go in with high-risk, high-reward partnership with Dave Portnoy

Plus: ChatGPT will soon talk, how a journalist is pushing on despite trolling.

How Spotify playlists helped Delta Dental of California reach new audiences

Music-inspired comms got people brushing to the beat during National Smile Month.

New social media features and updates you need to know this week

Updates from X, Meta, TikTok and more.

3 Essentials to Unlocking the Strategic Value of Internal Comms Teams

The Daily Scoop: Lululemon bridges the cool divide with audiences

Plus: The Writers Guild of America reaches ‘tentative’ deal, consider upping your donation game this fall and holiday season to boost your brand.

So you need to request a correction from a journalist

It’s an awkward situation for everyone. Here’s how to make it easier.

3 tips for organizing your workload

Don’t let timelines get the best of you.

6 questions with: American Psychological Association’s Alicia C. Aebersold

Alicia C. Aebersold shares why shortcuts are the communications challenge that keeps her up at night.