TODAY’S HEADLINES – 02.01.2019  
 
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SOCIAL MEDIA

Infographic: 8 social media posts your organization must avoid

Social media can reach big audiences, but it comes with risks. Keep your followers happy with these tips on sidestepping common pitfalls.


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MARKETING

‘Fiji Water girl’ sues the company over use of her likeness

The partnership made big waves at the Golden Globes but has since soured, as the model says she hasn’t been compensated for continued marketing efforts. Fiji calls the suit ‘frivolous.’


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CONTENT MARKETING

9 New Year’s resolutions for content marketers

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019.



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FROM THE ARCHIVES

4 digital tools that are reshaping PR

While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches.


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WRITING & EDITING

The ultimate resource for senior communications leaders

The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training.


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EXECUTIVE COMMUNICATION

Starbucks seeks distance from former chief’s presidential bid

The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.


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CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.



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MARKETING

What clients seek from influencer collaborators

Influencers have a lot to offer brand managers and online marketers, but they will have to convince decision makers they have the goods. Here are rules they should follow.


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MARKETING

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

Many of the platform’s creators publish videos showcasing a line or collection of products they purchased, while others open and review one item. Which can benefit your organization?


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CRISIS COMMUNICATIONS

Citing safety concerns, Tyson recalls 18 tons of chicken nuggets

The USDA says small bits of rubber were found in some products. Tyson says no one has been hurt or sickened and that the move stems from an ‘abundance of caution.’


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SOCIAL MEDIA

Social media dos and don’ts for 2019

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.



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FROM THE ARCHIVES

6 ways to maximize the impact of your social media videos

A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen.


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CONFERENCE ALERT

How modern speechwriters keep the craft alive and well

See how these savvy communicators are crafting addresses that enthrall audiences and inspire powerful change.


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EMPLOYEE ENGAGEMENT

Recommended reading on employee experience and company culture

If you want a more engaged and productive workforce, here’s a gold mine of motivational material.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.

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