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Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? 5 frequently asked questions that might give newbies a better idea By Marty Swant Not too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it's marketing technology--or mar tech--that's become the hottest buzzword for brands and agencies alike. Capital investment in mar tech was predicted to total a whopping $2 billion in 2016, according to PitchBook,...
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Tech Is Transforming Careers Like Never Before. Just Ask Bevel Founder Tristan Walker He applied data know-how to an age-old problem and revolutionized shaving By Christopher Heine A few years ago, rising tech star Tristan Walker--who'd scored business development gigs at Twitter and Foursquare even before finishing his MBA at Stanford in 2010--sought guidance from a retired packaged-goods executive. In what would end up being a career-defining exchange, the exec indirectly addressed a seemingly mundane problem of Walker's: His years of cheek-to-chin...
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