| | | | | Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated’s Third straight hack of the popular edition By Tim Nudd Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago,the Mars candy imagined a swimsuit model as Medusa in an inspired "You're not you when you're hungry" style execution. Last year,...
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| | | | | | | | When You Order a Maestro Burger at This McDonald’s, Something Really Quite Ludicrous Happens Ready for the soundtrack of your life? By Angela Natividad You might want to check the name of your burger before making your next order at a Netherlands McDonald's. For the brand's "Always Open for Good Times" campaign, and to launch the Maestro burger, TBWA\Neboko hired an actual orchestra to intensely serenade people who ordered it. This went about as well as expected. Upon ordering,...
Read more » | | Cadbury ‘Gorilla,’ at 10, Remains One of the Great Offbeat Triumphs of Advertising The Mollá brothers from The Community pick their favorite ads ever By Tim Nudd This summer will mark the 10th anniversary of Cadbury's "Gorilla," one of the earliest viral advertising hits of the YouTube age. A decade later, the online spot--from Fallon London and director Juan Cabral--remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully...
Read more » | | ‘Love Has No Labels’ Celebrates Valentine’s Day With Joyous Kiss-Cam Stunt at NFL Pro Bowl R/GA 'Fans of Love' salutes all forms of love between all people By Tim Nudd The Ad Council's original Emmy-winning "Love Has No Labels" skeletons campaign was filmed on Valentine's Day in 2015, and rolled out a few weeks later. Two years on, we have R/GA's latest installment in the acclaimed series celebrating inclusiveness and diversity--this one rolling out on Valentine's Day, having been filmed at the NFL Pro Bowl...
Read more » | | | | | Men Pine for ‘the One That Got Away’ in Valentine’s Day Ad That Quickly Turns Dark Don't feel sorry for them By David Gianatasio It's Valentine's Day, and the men in this Canadian PSA campaign sound brokenhearted as they recall losing the women of their dreams. "I miss her smile. I miss her friendship," says one. "When we broke up, my world got thrown," says another. "I couldn't eat, couldn't sleep," confides a third. At first, they seem like...
Read more » | | Kids Don’t Appreciate Romantic Love Just Yet in This Adorable Ad for Valentine’s Day And they don't like dark chocolate, either By Patrick Coffee Some things, like Hatchimals and Sesame Street, are strictly for the young folks. Other things, however, appeal only to grownups. Take, for example, the Fifty Shades of Grey series and the dark chocolates made by Splendid. Over the past several years, the Montreal company and its creative agency in Israel, BBR Saatchi & Saatchi, have...
Read more » | | This Mockumentary About a Real French Band Is Actually a Pretty Slick Ad for a Hotel Chain Meet the Naive New Beaters and their long-suffering friends at Ibis By Angela Natividad In partnership with pop band Naive New Beaters, BETC Paris created a tongue-in-cheek branded documentary that takes place entirely in an Ibis Hotel. It opens with band member David Boring refusing to sign autographs while stroking a tiny dog, Dr. Claw-style. That tells you a lot already. "Do Not Disturb" follows the Franco-American musicians on...
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