Snickers grabs world record; Edelman reports new low for trust; Lessons from CES; and more

MORNING SCOOP

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more.

FUTURE OF COMMS

5 PR lessons from CES 2020

The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech space.

CONTENT MARKETING

Forecasting 10 hot marketing fads for 2020

Find out which content trends will ascend and what tactics are nearing an end.

INFOGRAPHICS

Infographic: 8 tips for better customer service on social media

How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional.

PR DAILY AWARDS

Deadline Friday—Digital Marketing & Social Media Awards

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.

PR

How PR pros should prepare for a year of change

Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.

MORNING SCOOP

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.

RAGAN AWARDS

Inside Dell Technologies’ pioneering social media monitoring operation

Email and phone calls still have their place, but the software giant uses digital platforms to reach customers where they are—and deliver lightning-fast support.

MEDIA RELATIONS

Public speaking lessons from Dr. Martin Luther King Jr.

One of most eloquent speakers, King is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.

MEDIA RELATIONS

How to use video in your media pitch

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. However, there is a right way and a wrong way—and errors won’t be forgiven.

MARKETING

Why and how PR pros should adopt the PESO model

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination.

PR DAILY AWARDS

The entry deadline for our Digital Marketing & Social Media Awards is coming up

All entries must be received by Jan. 24 to avoid late fees. This is your chance to earn recognition for your exceptional digital campaigns and projects.

MEASUREMENT

7 tactics to make the most of pay-per-click marketing

Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and undue aggravation.

CONTENT MARKETING

Ralph Lauren in cultural appropriation flap, New Jersey’s schmear campaign on Twitter, and Powerade’s new look

Also: NBCUniversal tweets gibberish, Ben & Jerry’s new flavor taps an old meme, PR pros’ collaboration preferences, and more.