| | | | | Snickers Follows Up Live Super Bowl Spot With More Ads About Hungry People Whose Work Suffers Misadventures in hospitals and on TV By Tim Nudd Snickers' live Super Bowl ad was far from an unqualified success, largely because of the confusing nature of its intentional failure. But the Mars candy brand and agency BBDO New York are continuing the general strategy--of people screwing up because they're hungry--in a pair of new 30-second spots. The commercials are set in a hospital...
Read more » | | | | | | | | | | | | | | These 12 Agencies Have Masterfully Adapted in an Increasingly Digital Marketplace Adweek's Agencies 3.0 list showcases new ways to move forward By Adweek Staff Faced with the relentless onslaught of digital change, agencies have been forced to adapt quickly or risk irrelevance. For the most part, the industry has responded in some form or another. Our list of Agencies 3.0 aims to shed a light on those shops that have adapted most nimbly. In most cases, they're small, independent...
Read more » | | Casey Neistat Introduces Hollywood to the New Makers in Samsung’s Oscars Campaign YouTube star speaks for 'the rest of us' By Patrick Coffee Look out, Hollywood. There are millions of new kids in town, and they're here to steal your thunder. In case you missed it (or just want to revisit it), Sunday's first Oscars spot was from Samsung, which used YouTube superstar Casey Neistat and creative agency of record Wieden + Kennedy to speak for a creative...
Read more » | | Best and Worst Ads From the Academy Awards: A Bonus Adweek Podcast Episode Let's talk snafus, brand integrations and the night's winners By Kristina Monllos The 89th Academy Awards ended with a bang. There was more to the ceremony than the final few minutes--even though that's what everyone is talking about. In a bonus episode of Adweek's weekly podcast, "Yeah, That's Probably an Ad," our panel recaps the night's major moments and, of course, the advertising. On the show, we've...
Read more » | | | | | Calvin Klein Debuts New Campaign Featuring the Men of Moonlight the Morning After the Oscars Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders By Kristina Monllos Calvin Klein unveiled its Spring 2017 men's underwear campaign today, which the brand dubbed "Revelation," following Sunday night's Academy Awards. It stars the men from best picture winner Moonlight including Mahershala Ali, Alex Hibbert, Ashton Sanders and Trevante Rhodes. Photographer Willy Vanderperre shot the movie's stars for the ads, which come after Raf Simons took...
Read more » | | Did Walmart’s High-Concept Short Films on the Oscars Work? See all three spots from 'The Receipt' By Tim Nudd Bananas, paper towels, batteries, a scooter, wrapping paper and a video baby monitor. Those were the six products at the center of Walmart's "The Receipt," a high-concept advertising project in which the big-box retailer got four well-known Hollywood directors to make three 60-second spots for the Oscars--that had to feature all six items, as listed...
Read more » | | Why the 4A’s Chose MEC North America CEO Marla Kaplowitz as Its Next Leader And what she hopes to accomplish By Katie Richards On Friday the 4A's announced Marla Kaplowitz, CEO of MEC North America, would replace Nancy Hill as the new president and CEO of the organization. Kaplowitz will officially take over for Hill in early or mid-May, although an exact date has not yet been disclosed. A 10-person selection committee, led by 4A's board chair and...
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