| Since Snapchat started selling ads programmatically, its ad rates have declined, with the company reporting its CPMs in the third quarter were down 60 percent year over year. "The willingness to grind it out is something missing with a lot of people." On the latest Starting Out episode, 360i Chairman Bryan Wiener talks about work ethic, his "shitty mentors" and more. Nissan is exploring how to shift browsers online to leads offline, switching from standard metrics like click-through rate to user engagement metrics such as time on site in order to measure success. Business video network Cheddar is launching a second channel next year that will focus on the biggest news stories of the day as well as "a bit of a relief from the news," done in the "style and sentiment of local news." Our sister site, Tearsheet, is hosting a one-day event on how brands, banks and consumers are adopting mobile payments. Want to join? Apply for a complimentary spot here. The Digiday Programmatic Media Summit kicks off this Monday. Don't miss media's big programmatic players such as Business Insider, Financial Times, Cond? Nast and more as they share how they are taking back their tech stacks. Find out how to join us in New Orleans from Nov. 13 - 15. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back. Sponsored by GeoEdge. |
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| Ross Benes Snapchat's programmatic ad rates are low because the company is losing its cool factor and its reporting and targeting isn’t as granular as other platforms. |
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| Shareen Pathak Bryan Wiener joins Starting Out to talk about his first job, his shitty mentors and what it feels like to put everything on the line for a company you love. |
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| Sponsored Content LKQD As the “pivot to video” becomes more common place issues like uncooperative vendor technologies and inaccurate revenue reporting have begun to bog down otherwise efficient ad ops teams. To get to the heart of the problem, we spoke to the leads of several publishers' ad ops departments under the condition of anonymity to find out what's really going on between the video players, the ad servers, and those fluctuating CPMs. Sponsored by LKQD |
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| Seb Joseph Nissan said clicks aren't enough to prove that retargeting works. |
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| Sahil Patel The $11 million mostly comes from sponsorships Cheddar is selling to Dunkin’ Donuts, American Express and other advertisers. |
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| Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In this episode, Digiday Award Finalist Deep Focus and its sister Engine Media come together to pivot an unknown Warby Parker competitor from utility player to fast fashion maven, all at the speed of social. Sponsored by Hightail. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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